Safety and Quality

Safety Side of Things

It might seem boring to some but we are actually passionate about safety, regulations and laws!! Being aware of the fact that children sometimes play with toys in the craziest most unexpected ways, we test our products for real!

The toys we sell must off course comply with all existing safety standards and all applicable laws! 

All our products are CE approved. Our dolls have been tested according to European standard EN-71 (EU Toy Safety Testing) and comply all of the obligations and requirements of EU Toy Safety Directive (2008/48/EG). We also follow the regulations of the Swedish authority Konsumentverket (KOVFS 2011:5) about toy’s safety. 

myIDolls strictly endorse REACH, Registration Evaluation Authorisation and restriction of Chemicals (EG 1907/2006), excluding all chemicals that are not good for our children or mother nature. We commit to POPs, Persistent Organic Pollutants regulation that prohibits or limits the use of persistent organic pollutants in both chemical products and goods. POPs have particularly serious health and environmental hazard restrictions. 

Our products is not suitable for children under 3 years of age due to small parts!

Do our toys contain PVC BPA or Phthalates?
Nope. None. Nicht. Nie. Njesch. Definitely, absolutely not. Neither our toys, accessories nor our packaging contains PVC, BPA Phthalates, CMR, or any other harmful substances. If in doubt - we will leave it out!

Quality and Environment - the choices we make

We think that taking care of the environment is an important task that we are all obligated to work on. We obviously follow all the rules and regulations that we have to, but we also go way beyond that - just because we can!

From concept to creation we choose to only use high quality materials and processes. Our fabrics has a minimum of ECO-tex standard 100 and given the choice we use GOTS certified textiles. 

myIDolls doll's outer and inner materials are FDA approved. The inner structure is made of bio-based plastic originating from castor oil.

We love to use materials from nature but the animal kingdom we leave to be, opting out any animal fibres. Doin it the vegan way.

All our printing matter, such as stickers, instruction manuals etc are made with environmentally friendly printing technique as well as it is  CO2 compensated. 

We also use CO2 compensated freight for all our posting and shipping at our webshop. 

myIDolls are active and we take a stand to reduce our waste. We follow the Swedish Packaging Regulation (SFS 2014: 1073) and the EU Packaging Directive (94/62 / EG). In addition to the collection and recycling requirements provided by Packaging and Newspaper Collection, there are also requirements for packaging design. We think outside the box and our package has a "second life", it can easily be turned into a toy (a hint: it has four wheels). The packaging is of course manufactured in environmentally friendly material, and as if that wasn't enough it can even go straight into the compost!

Humans are important too, therefore our partners must work under good social conditions with the human rights as guidance. To be able to ensure that this is pursued we have made the choice to have all myIDolls production here in Sweden. Doin it Swedish style!

All excess materials in our production is either recycled or upcycled!

“What you do makes a difference, and you have to decide what kind of difference you want to make.” - Jane Goodall

Giftfri Förskola ---  In addition to all the EU laws and standards that all toys has to comply to, we also meet the standards set by the National Agency for Public Procurement together with the Swedish Society for Nature Conservation. The goal with this operation is to reduce the environmental impacts that children face in preschools. You can read more about this at Non Gender ---   We make toys to inspire children to imagine, to create and to have fun -without being confined by gender norms! We want to offer children in all ages a doll Free from Stereotypes. Gender neutral toys equalize children's opportunities to develop a wide range of concepts and skills. They also help counteract some stereotypes that limit children's thinking about what and who they can and should be.  We want children to be free to be whomever they want to be - without gender labels and stereotypes swaying them! Let toys be toys for girls and boys! Non-Toxic --- like all that wasn't enough we have decided to take it a bit further and make sure that all materials being used are totally safe and non toxic. We have tried to use materials from mother earth that are processed as little as possible. Where we haven't been able to find a natural fiber (for example in some of the wigs) we have made sure that the material is tested for harmful substances and residues.  When in doubt we will leave it out! Vegan --- A friendly way of advocate living, which seeks to exclude -as far as is possible and practicable- all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose; and by extension, promotes the development and use of animal free alternatives for the benefit of humans, animals and the environment! All myIDolls products are vegan. There is no excuse for animal abuse! GOTS --- The Global Organic Textile Standard (GOTS) is the worldwide leading textile processing standard for organic fibres, including ecological and social criteria, backed up by independent certification of the entire textile supply chain. You can read more at You can't spell ecological without logical! Food Grade --- The symbol identifies that the material used in the product is safe for food and human contact, certified by the FDA (The food and drug administration, US) and the BfR (Bundesinstitut für Risikobewertung).FDA is responsible for protection and promoting public health. This includes food and water containers, packaging materials, cutlery etc. (We are not saying that you should use your IDoll as plate or cutlery but we are saying that you basically could.)  BfR assesses possible chemical risks. In It’s work it is supported by the Working Group Toys of the BfR Consumer Articles Committee. This Committee includes national experts of investigation offices, test laboratories and industry. BfR has already carried out health assessments of a number of substances in toys. It’s simply a quality suitable for human and animal consumption! Reduce Reuse Recycle --- Three great ways YOU can eliminate waste and protect our environment! Reduce the amount of Earth’s resources that you use. Reuse don’t just bin it, could someone else use it? Or can You use it for something else? Recycle could the materials be made into something new? Did you know that over 75% of our trash that ends in dustbin could be recycled? Or that 1 recycled tin can save enough energy to power a television for 3 hours? Don't litter - It makes the world bitter! CE ---All our products are off course tested and compliant with the existing laws and standards set by the EU, when it comes to toy safety. The CE symbol shows that the toy meets the safety requirements in areas such as mechanics, noise level, combustibility, chemistry, electrical safety, hygiene and radioactivity.  myIDolls products also conforms to the European Standard Series for Toys EN-71, “Safety of Toys”. Standards that specify how a toy should be tested to meet the regulations of the European Toy Safety Directive (2008/48/EG).  - Big and small safety is for all! OEKO-TEX® --- The STANDARD 100 by OEKO-TEX® is a comprehensive, third-party testing and certification system for textile products at all stages of production. Textiles can only be certified if all components meet the specified requirements. Test criteria are updated annually and go far beyond existing legal regulations. You can read more at Think green if you know what we mean! 0-3 --- Our dolls and other products are made to be played with by anyone over the age of 3, due to small parts! Regardless of age do Not swallow any parts of our products. They are made from FDA approved materials and they might even look like yummy candy but they do NOT taste good! At all..