We want to inspire children to play and to have fun -without being confined by gender norms nor influenced by skewed beauty standards.

Our dolls have the proportions and attributes of a realistic human body. We are working on creating more body shapes to feature a wide diversity in our range!

Only non toxic materials are used.

So basically it's not what we put in our products - it's what we leave out! - Toxic materials and noxious norms.

All our products are designed, made and manufactured here in Sweden!